You need an editor.

Uh, wrong. Unless you want to end up like certain authors embarrassing themselves in public (anyone remember Jaqueline Howett's meltdown from last year?), you need an editor.
Jeannette de Beauvoir, a colleague and friend from the Internet Writing Workshop, is hosting me on her blog today to discuss this issue. Take a stroll over and join the conversation! And don't miss the Write It Sideways post from yesterday on the topic--excellent points there, too.